Locked cases are great fighting shrink, but they create a poor customer experience. Indyme researched the customer experience using mystery shoppers and surveyed their experience. The findings are not surprising, but they are telling about the challenges with locked cases.
To access locked merchandise, your customers can use their cell phone number, a retailer’s App, a loyalty card, or even their face to open the case. Or they can request assistance from a store associate. Once open, Freedom case monitors shopping behaviors such as units removed, frequency of access, and door open duration. If suspicious behavior is detected, Freedom Case locally alarms and optionally notifies store personnel. By uniquely identifying each user, and logging their behavior over time, Freedom Case enables your honest shoppers while disabling would be offenders.
Freedom Case access methods can be customized in a variety of ways. By entering their cell phone number, shoppers receive a text with an access code. Enter the code and open the case. Retailers can drive adoption of their App by leveraging the added convenience Freedom Case provides to drive downloads. The most universal access method is Face ID. This method only requires your face, eliminating the need for a smartphone, or an App. Freedom Case utilizes an “Opt-In” method coupled with informed consent that complies with all privacy laws. Almost any method which enables Freedom Case to identify an individual can be used to access the case.
It’s a well known fact that locking up merchandise reduces sales up to 20 percent. By allowing customers to access merchandise without hunting down a store associate, these lost sales are largely restored. Locked cases are effective at reducing shrink, however, they are universally disliked by both customers and store operations. Freedom case allows retailers to enjoy the best of both worlds, strong product protection and frictionless purchase transactions.
We’ve all experienced the horrible customer experience of searching the aisles for a store associate to unlock a case. At the same time, tasking store associates with opening locked cases represents unproductive labor. By enabling self-service access to locked merchandise, Freedom Case saves significant labor hours while at the same time providing the customer experience your shoppers expect.